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Why communication is so important when selling to a global market

By Anita Karlson Henssler

Today it is easier than ever to start and run a global business.
Our advances technology has made the world shrink into one
manageable market.

You can sell your product to customers in Bangkok as easily as to
costumers in Florida. All you need is a good product and the
willingness to work hard for your idea.

Running a global business successfully means you have to be
crystal clear in your communication. Communication is defined as
sharing information with others. You have to inform the public
about your business and your product. And you have to do this in
such a way that people will end up buying your product.

So whether or not your business is going to succeed depends on
how good you are communicating. You have to make sure your
potential customers understand what you are talking about and
what your business is all about.

If you want to succeed in selling your product in a foreign
country you have to be aware of the cultural, politic, linguistic
and social situations in your targeted country. You have to make
sure your information is presented in a correct and suitable way
for the foreign market.

To be able to share your information with your potential customers
and prospects you have to speak their language. The best way of
doing this is to actually inform them in their own language – using
anecdotes and terminology they are accustomed to. This gives them a
feeling of security and familiarity, and they are more likely to
trust you and buy from you instead of your competitor.

Did you for instance know that in Japan the colour white represents
mourning? So if you are selling party gifts to Japan make sure you
don’t wrap them in white paper! The examples of businesses not
succeeding because of such cultural misunderstandings are many.
Make sure you don’t make this mistake!

This means you might have to adapt your communication strategy.
The sales letter that works at home might not bring any sales in a
foreign market. Have a look at your web page, your brochures, your
information leaflets etc. Is this information presented in a
suitable way for the foreign market?

If you fail in bringing your message across - your business will also
fail. If you can’t excite the people about your product – if you
can’t get them to trust you – you will not be making any sales.

So make sure your business will be a success and get your
information ready for the foreign market!

Anita Karlson Henssler is working as a freelance translator.
Visit her web page PolarText here
http://www.polartext.com/scandinavia.htm?id=arcg for more information
about the advantages of preparing your information for
the foreign market. Or you can reach her at akarlson@polartext.com




This article courtesy of http://liveinbangkok.info/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Samui Training Center Opens First-of-its-Kind IT Training Facility

By Anonymous

Bangkok, Thailand April 14, 2004 -- Earlier this week, Samui Training Center spokesperson and technology veteran Paul Valente announced the opening of the fledgling training giant’s IT training facility. The facility will initially offer instructor-led vendor-approved courses geared towards obtaining popular IT certifications such as MCSE, and CompTIA Linux+, but will later extend to include seminars on IT outsourcing and executive level business communications.

Because of its remote, tropical location, the opening of the facility marks the company’s first pioneering step in developing the world’s growing travel-to-train IT training and certification market.
“We’ve all seen the same market indicators,” said Valente when asked about the company’s unique approach, “we have just chosen a different response.” According to Valente, in an industry where careers look perhaps less attractive and more challenging than they once were, IT training companies have focused on trying to cut the cost of training an individual student to an absolute minimum, in order to remain competitive.

According to Valente this has resulted in there being “simply nothing left worth buying” from your typical “McDonald’s brand” IT training vendor. “Why not just buy a book?” says Valente, bluntly. While web based training methods entice the student to make a purchase thinking they will get more for less, unfortunately all too often the huge cost savings afforded the training provider do not find their way to the student and the IT student’s value to business fails to increase significantly as a result of their online training.

As businesses race to outsource their technology initiatives and the IT training industry focuses on web and online based delivery methods, it may seam strange that Samui Training Center is offering instructor-led courses targeted at students from all hemispheres looking to boost their technology careers and travel.

“What STC offers is an educational experience,” says Valente, “a chance to expand technical ability and value, create business and technology relationships and put it in a context that applies to businesses who are looking to capitalize through technology enabled global business strategies.”

Samui Training Center’s efforts to create an IT training facility in a tropical paradise had previously been thwarted by such region’s usual lack of access to reliable electrical, Internet and communications infrastructure. With the recent construction of the Information Technology Complex near Lamai Beach on the popular island paradise of Koh Samui, Samui Training Center has finally found what they’ve been looking for.

The island of Koh Samui is less than one hour from Bangkok International Airport by airplane and--made popular a decade ago by the novel The Beach and later by the nearby island of Koh Phangan’s Full-moon Party--is one of Thailand’s most popular tourist destinations for travelers wishing to relax on the beach, swim, dive, snorkel or spa. The giant, totally-IT, air-conditioned monolith is on Samui Island’s main road fifteen minutes from the island’s second most popular beach and has everything expected of a top-notch training facility.
“Even if you offer the best accommodations package in the world at the lowest price, you can’t have a technical training center without redundant power and high-speed Internet,” says Valente, standing outside the facility in the hot sun.

But students won’t brave the high seas for high speed Internet and redundant power. Samui Training Center anticipates training many students from the America’s and Europe who want to get away, see the world and come back ready for a new job or better equipped and more valuable to their old job. Students from Asia will come because they want a better education and don’t want to travel far out of the region to get it. Many will come for the great vacation and to look for global business opportunities as well.

More information on Samui Training Center and the new facility can be found at www.samuitech.com.




This article courtesy of http://liveinbangkok.info/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Boston Manor Hotel

By Anonymous

March 9, 2004--Boston Manor Hotel and restaurant located close to and with easy access to Heathrow Airport and Central London and it is the best hotel near Earls Court, Hotel in Hounslow, Hotel in Hanwell, Hotel in Isleworth, Hotel near Osterley, Hotel near West Middlesex Hospital, Hotel near Chiswick. It is located near Ealing Hospital, hotel near Brentford, Hotel near Hounslow, Hotel near Isleworth, Hotel near Osterley, Hotel near Chiswick, Hotel near Wembley, Hotel near Twickenham Rugby Grounds with large car park and English breakfast. All rooms en-suit bathrooms with shower, colour tv, Direct dial telephones and complimentary tea/coffee making facilities and also Hotel with 24 hour reception, Cheap hotel in West London, Budget hotel in West London, Bed and breakfast in West London, car park in west London. There is a large car park for hotel and restaurant patrons, where guests can park their car in the knowledge that their cars are safe and enjoy the wonderful food served at this restaurant and hotel with 24 hour reception in west London.


This article courtesy of http://liveinbangkok.info/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.